About Us
A new way to quit vaping.
We know vaping is hard to quit because it’s not just nicotine. It’s a loop of stress, routine, the inhale, and the reset. sway was created to help break that loop with something that feels familiar, but is designed to be healthy and reverse past damage done by vaping.
Our
mission.
Sway’s mission is to help people quit vaping with better defaults.
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We’re building a tool that respects how habits actually work because the hardest part isn’t always the chemical. It’s the routine, the comfort, the identity, and the moments where you reach for something without thinking.
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We believe quitting should be supported by design: something clean, intentional, and easy to integrate into real life. No judgement. No pressure. Just a product that meets people where they are and helps them take one more step away from vaping.​
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​Our north star is simple: make the healthier choice the easier choice.
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Sway away from vaping.
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Meet the founder
Hi! I'm Jamie 👋
My name is Jamie Cheng, and I started sway when I was 16. I'm a high school junior from Cary, North Carolina, and I've loved doing STEM research from a young age. In fact, Sway began as a research project that I brought to various science fairs and conferences, and has now transformed into an initiative with real-world impact. My urge to solve the teen vaping epidemic and nicotine addiction stemmed from experiences of witnessing peers vape at school, managing drug-related cases as a Teen Court Youth Attorney, and, most importantly, losing a beloved friend to substance abuse. As an avid student advocate, I also started a chapter of Students Against Destructive Decisions (SADD) and engaged with legislators about public health issues like this. I also love art, sports, nature, and cats!